William Branson III
Durham, NC

For over 40 years, William has been creating his portraiture. He has dedicated his life to hard work, experimentation and the pursuit of excellence, a profound commitment that has made him one of the foremost portrait artists in the world today. His inspiring images have garnered him some of the highest honors the portrait profession has to offer. He was invited by 40 leading photographic artists to join them as an elite member of the oldest and most prestigious organization in the world…Cameracraftsmen of America, he is a member and holds a Master’s and Craftsman Degree from the Professional Photographers of America and is a founding member of the International Society of Portrait Artists. A Photographer of the Year recipient from PPA may times over, from Bronze level to Diamond, he also received his Fellowship degree from the ASP in 2012.

Why You Should Take This Class:

  • Learn how to market to a high-end clientele that will pay top dollar for your portraiture.
  • Learn how to create and sell life size wall portraits that generate thousands of dollars per session.
  • See how to finish and deliver this level of portraiture to your clients.

Setting Yourself Apart From Your Competition
& Finally Earning the Income You Deserve!

William Branson III
Course Number: 6
Level: Intermediate to Advanced

The world of photography has changed drastically over the last 15 years. Digital has brought photography to the masses and removed the “mystique” from our profession. Most photographers today compete against each other with price as their only difference because everyone is offering and doing the same thing. Wouldn’t it be great to be different from the photographer down the street and be able to offer something that only you can provide? Imagine the business you could generate!

In this class you will learn how William transformed his high volume wedding and portrait studio to a low volume portrait studio that generates sales from $5,000 to $20,000 and more. In addition to “hands on” learning of his posing techniques, William will also teach you his lighting and metering process along with how to interact with the client. With these techniques, you will be able to walk into any situation and create beautiful portraits. William will also teach you: how to find your niche, studio design, marketing, how to sell rather than being an order taker as well as his portrait finishing process. When you walk out of this class, you will be on your way to earning the money you deserve.