John R. Hartman
Stevens Point, WI
The Science, Art and Business of Light Painting
John Hartman, M.Photog., Cr., CPP, EA-ASP
Course Number: 22
Level: Intermediate to Advanced
John Hartman has taken the photographic community by storm with his light painted images. Using simple flashlights, he literally paints small areas of the subject and then masks the individual files (sometimes over 100) into a single, spectacular image that can’t be created by any other method.
In this hands-on learning experience you will learn the entire light painting process, including set preparation, lighting techniques, and all post-processing steps. You will create several light paintings of your own in class from setup through finished prints.
In addition, you will discover how to find customers who appreciate what you do and who will gladly pay what you ask your light painted products and services.
Light painting is neither easy nor intuitive. There are no shortcuts, no actions or presets that will ever be able to ‘dumb down’ the process. That means the photographer who takes the time to learn how to light paint can corner that market and grow it in his or her area, with very little, if any, competition.
“Best class I’ve ever taken. John is an expert instructor that will take the time to show you the process step by step and make sure that you will understand. I am using the technique and expertise learned to expand my photo business into the custom car market. Would recommend to anyone looking for a new niche.”—Bill Waibel, DeSoto, Texas
“John shows you in great detail what would almost be impossible for you to figure out on your own. What you will end up with after the class is the knowledge and ability to go out and start immediately creating one-of-a-kind stunning images on your own.”—Kent Smith, Chanhassen, MN
1) The Science of Light Painting. Find out all the necessary tools, how to get proper exposures, and important shooting parameters.
2) The Art of Light Painting. Learn how to pre-visualize the finished image, determine the proper camera position and lens selection, and how to utilize Photoshop to bring your image to life.
3) The Business of Light Painting. Discover how John has created a six-figure light painting product line in less than two years. Find out how to reach your niche target markets and how to position your product line with premium pricing and merchandising.