Seniors INSIDE the Box
Course Number: 5
Level: Intermediate to Advanced
Today’s photography world is more competitive than ever. If you can’t stand above, you’ll go under. We need to not only be excellent at imaging and business, but efficient to be truly profitable. Learn what the Boxes are doing to stay ahead of the masses and build a retirement.
Gary will cover their unique approach to imaging from session options to set design, lighting, posing, photographing inside and on location. Then he will cover their efficient workflow approach from start to finish. But the most important part is really the business end. After all, it doesn’t matter how great your images are, if you can’t convert them to dollars. Marketing, pricing and sales will all be broken down, explaining their approach.
This course covers:
- Create images that get noticed and stand above.
- Pricing and sales to drive sales averages and profitability higher
- Minimizing your workflow time so you can spend it on something better
After 27 years in business, Gary Box (M. Cr. CPP) is still at the top of his game. Gary and his wife Pamela operate Box Portrait Gallery and do 200-250 seniors a year with a $2000 average. Gary has been called one of the most consistent great shooters out there, but they take the business end of studio life very seriously as well.